I am not going to tell you that you have to put Google ads or sell products on your website simply because these are intuitive advices that anyone will think of when starting his website. The most important thing you should focus on is to build traffic to your website. Suppose that you have a supper market that is visited by 100 persons/day, won’t it be simple to sell them some of your new products??
The same goes for websites, let’s suppose that you managed to get 1000 unique visits to your website/day, this low number of visits might result in 10 purchases of your products and in many clicks on your Google ads.
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