Meeting the challenge of boosting a web site high enough into the search engine rankings to be profitable can be difficult. As most web site owners have found out, having a web site built is only the first and sometimes not even the most expensive step in owning a profitable web site.
Paying to have someone else do all the web site promotion is expensive. However with the right knowledge most SEO (Search Engine Optimization) and promotional tasks can be accomplished by the web site owner, at little or no cost. Even if you do not plan to do all the work yourself its worthwhile to understand what you are paying for when you hire a SEO company.
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